French low-cost high-speed train service Ouigo, an independent subsidiary of the French national rail company SNCF, encourages Millenials to make the most of their young years in a new commercial created by agency Rosapark.
The spot takes a light-hearted approach at the cost-cutting measures people undertake when they are 20 years old.
Directed by Alice Moitié, the film follows a group of youngsters in their 20s, obviously, who come up with all kinds of “solutions” for various everyday situations – a girl uses a black marker to cover the holes in her old stocking and celebrates her birthday with Nutella spread on a baguette serving as birthday cake, one of the guys washes his clothes in the bathtub, while taking a bath, another one improvised a weight by sticking some cardboard boxes to the broom handle, another one is eating French toast from his chest while watching a movie on his laptop, laid in bed, and then is vacuuming the crumbs with a hand vacuum cleaner. Other “solutions” include using the iron as a raclette grill to melt cheese, the water boiler as a pot for boiling spaghetti and the tennis racket as a strainer for the spaghetti, and the toaster as a stove to make burgers.
“You are 20. Make the most of it. Great train deals all over France starting from 19€” onscreen lines read at the end of the commercial.
The soundtrack music is the 1964 single “Hier Encore” by French-Armenian singer Charles Aznavour, which is included on his “40 chansons d’or” (Best of 40 chansons) album. The song has been performed and recorded, over the years, by many international stars, including Shirley Bassey, Bing Crosby, Dusty Springfield, Jack Jones, Lena Horne, Roy Clark, Andy Williams, Al Martino, The Peanuts, Glen Campbell, Julio Iglesias, Eddy Mitchell, Patricia Kaas, Lena Martell, and more.