E*TRADE continues it’s “Don’t Get Mad” campaign with a new installment featuring a pet influencer who makes money easily by posing.
The 15-second commercial, dubbed “Social Media Star,” shows a chow-chow at a restaurant table, while in the background George Clinton’s “Atomic Dog” is playing.
“This dog earns more ‘likes’ than you. And more money,” an onscreen line reads at the end of the ad, before the company’s tagline, “Don’t Get Mad. Get E*TRADE. Start Investing Today,” flashes across the screen.
This is not the first time E*TRADE features dogs in its commercials. A previous spot, advertising the company’s commission-free prebuilt portfolios, showed several dogs enjoying a special treatment in a dogs spa. Another spot, pitching the company’s Core Portfolios as “an easy, automated way to get invested where we build, monitor, and manage your portfolio for you,” showed a dog steering a motorboat, and another spot, that encouraged people to take charge of their t, pitching the company’s Core Portfolios as “an easy, automated way to get invested where we build, monitor, and manage your portfolio for you,” showed a dog steering a motorboat, and another spot, that encouraged people to take charge of their financial future and invest with E*TRADE, showed rich dogs living the high life.
