BMW has released the official launch film for its all-new BMW 1 Series, described as “a real eye-catcher”.
The 2-minute spot follows a young blonde curly woman as she drives through the city the new BMW1 Series and uses some of its features, such as the innovative reversing assistant, the BMW Digital Key and the BMW Intelligent Personal Assistant.
The soundtrack music is the 2018 single Like That by NGHTMRE feat. Big Gigantic.
The BMW 1 boasts a progressive design that illustrates a fresh interpretation of iconic BMW features. The signature BMW kidney grille is now larger, with far greater presence, and, for the first time in this model range, the two kidneys now merge in the middle. The interior combines more actual space and an enhanced impression of roominess, rigorously driver-focused controls and innovative details, such as backlit trim strips available in a BMW for the first time, premium quality materials like accents in Aluminium satinated, and a new instrument panel.
Powered by three-cylinder and four-cylinder engines from the latest generation of the BMW EfficientDynamics family, the BMW 1 Series also boasts front-wheel drive and state-of-the-art chassis technologies.