14 Hands Winery has released a new commercial, dubbed “Chill Hang”.
Created by agency Copacino + Fujikado and Production Company The New Blank, the spot features a young woman telling a friend that came over to her place that they are having a Kentucky Derby party. When the guest reminds her they are in Denver, the host – who’s already pouring some 14 Hands wine, answers she knows. Their casual encounters soon turns into a Kentucky Derby party, where everyone has a lot of fun.
The commercial ends with the onscreen line “The Preferred Wine of the Kentucky Derby”.
Originally started in 2005 and first available in restaurants only, 14 Hands has turned into one of the most recognizable wine brands in the United States.