Subway is breaking club traditions and is introducing the new Club Collection.
The 30-second ad opens with the back of a motorcyclist wearing a black leather jacket featuring the text “Big Bite Motorcycle Club Born to Bite”. One of the club members, with his long hair in the wind, under the helmet, is seen taking a bite from a Subway sandwich.
Eventually, though, it turns out they are all on tricycles. “We’re breaking club traditions at Subway” an onscreen line reads. The new Club Collection, including the new Steak Club, the new Southwest Chicken Club, the American Club, which turns the rules upside down by modernizing these iconic sandwiches with a kick of spicy jalapeños, delicious steak and creamy guacamole, is then showcased.
The Southwest Chipotle Chicken Club features chicken strips, bacon, Pepper Jack cheese, lettuce, tomatoes, green peppers, red onions, Chipotle Southwest sauce and guacamole, piled high on Jalapeño Cheddar bread. The Steak Club features shaved steak, turkey, bacon, American cheese, lettuce, tomatoes and mayonnaise, all on freshly baked bread. The American Club features turkey, Black Forest ham, bacon, American cheese, lettuce, tomatoes and mayonnaise on Artisan flatbread.
The new line-up will be available for a limited time only at participating restaurants.
The “Breaking Club Traditions,” created by Subway’s agency of record Dentsu Aegis Network, also includes other spots featuring scenarios that shake up traditions in other kinds of clubs, such as country clubs and chess clubs.