Smirnoff Seltzer 0 Sugar is advertised in a new commercial.
The spot features two different groups of four friends each, getting together on a sunny day and enjoying Smirnoff Seltzer 0 Sugar in the four different available varieties – Pinacolada, Raspberry Rosé, Berry Lemonade, and Cranberry Lime. They are also performing a variety of dance moves in different places – one group at a picnique, the other at the beach, to the rhythms of the 2016 single “Drinkee” by New York-based duo Sofi Tukker (consisting of Sophie Hawley-Weld and Tucker Halpern). Inspired by the poem “Relógio” by Brazilian poet Chacal, the song’s lyrics are sung in the original language of Portuguese.
Smirnoff Spiked Sparkling Seltzer became available across the US in late October 2016. According to the brand, this beverage has “no artificial sweeteners, no preservatives, only natural flavors” and no added sugar.
Zero Sugar, 90-calorie Raspberry Rosé Flavor of Spiked Sparkling Seltzer hit shelves in May 2018.