Orbit continues its “Time to Shine” campaign with a new spot, highlighting that a clean-feeling mouth can go a long way.
The 15-second spot, promoting the Peppermint Gum, is set in a post-apocalyptic world and features a teenage boy telling a zombie girl that he doesn’t know if he should kiss her because she’s a zombie. After grabbing an Orbit gum, she answers she’s kind of hot, which makes the guy find his courage and kiss her.
The song playing at the end of the ad is the 2017 single “Bedroom” by British duo Litany (consisting of Beth Cornell and Jake Nicolaides), from their debut EP, “4 Track,” released in June 2017.
The brand of sugarless chewing gum from the Wrigley Company has also released other hilarious spots, with the tagline “Time to Shine”, encouraging viewers to make their first impression a lasting impression with Orbit Gum and stay cool under pressure with Orbit Gum.