Mazda showcases the 2019 Mazda3 in a new commercial, highlighting that this hatchback will take you wherever you can, or have yet to imagine.
The spot, part of the automaker’s “Feel Alive” campaign and entitled “Dream Bigger,”, opens with a young woman as she grabs her car keys and heads out. The moment she pushes the button to open the vehicle (a 2019 Mazda3 SWD with Premium Package), she is lifted up in the air and a red balloon transports her from the crowded city to several different places that are stunning, helping her re-discover the beauty and magic of nature. She “travels” across an amazing valley, where wild horses roam, she gets to dip her feet into the water of a lake, and touch the snow on top of a mountain, before entering a tunnel.
As the commercial ends, it turns out she was actually driving her Mazda3 hatchback down a highway, enjoying the beautiful landscapes from the steering wheel. “Experience the real magic with Mazda3,” the voiceover says at the end of the video, before the strapline “Feel Alive” flashes across the screen.
Serving as soundtrack is a cover of the 1992 hit single “Dreams” by Irish rock band The Cranberries, performed by American singer, songwriter and voice actress Haley Reinhart.
The spot, created by Garage Team Mazda and directed by John Hillcoat, known for his work on Apple commercials, films and TV series “Black Mirror,” debuted on TV on April 8, during the NCAA Championship game. The “Feel Alive” campaign kicked off last year during the NCAA Championship game.