Rushing for the train, but rejected at the gantry. We’ve all been here, haven’t we? Mastercard highlights, in its latest commercial, that those days are over. Now, you can tap & go with Mastercard on buses and trains, and say goodbye to empty fare cards.
The 20-second spot, dubbed “Goodbye gantry u-turns,” features a young woman singing to a man who’s rejected at the gantry: “Hey you, this ain’t a u-turn lane, watching your fare card balance, it’s such a cruel game. Life would be smoother if we never did this again. Just tap & go with Mastercard”.
The commercial ends with the onscreen lines “Tap & go on buses and trains Only with Mastercard” and with the voiceover adding the tagline “Smoother journeys: priceless”.
For its “Start Something Priceless” campaign, Mastercard has enlisted professional golf players Tom Watson and Justin Rose for a series dubbed “Tom Watson & Justin Rose Off the Course,”, as well as Camila Cabello, to remind people that every day is a chance to make someone’s day. Earlier this year, the singer appeared in a commercial that featured her walking down the streets of New York and making priceless surprises to various people on her way.