Huawei advertises the latest versions of its flagship smartphone series in a new commercial, that focuses on the phone’s optical SuperZoom lens.
The 30-second ad, entitled “Closer to the Things You Love,” features a young couple standing on a balcony at night and watching the full moon above them. Taking out his Huawei P30, the man uses the 10x Hybrid Zoom and acta as if he’s bringing the star closer with the power of his hand. He then uses the same camera feature to make the moon very small, the size of an earring, that he then carefully places to his partner’s ear.
The spot, set to the tune of a song whose lyrics include “our first moonlight kiss, for stars granted my wish,” ends with the tagline “Closer to the Things You Love”. The Huawei P30 Series with 10x Hybrid Zoom is also shown, alongside the hashtag Rewrite the Rules of Photography.
While the Huawei P30 has a triple-lens setup, the P30 Pro boasts a quadruple-lens setup on the back. The smartphones’ Leica Quad Camera System also features a new Huawei Time of Flight Camera, the innovative Huawei SuperSpectrum Sensor, as well as enhanced optical and AI image stabilization technology.