European Parliament Elections Commercial Song – Choose Your Future

European Parliament Elections Commercial

The 2019 European elections awareness-raising campaign encourages people to use their right to vote in a short film directed by Frédéric Planchon, that documents “the intense, beautiful and fragile moments when newborn Europeans come into this world”.

Entitled “Choose Your Future” and narrated by a child voiceover, the 3-minute video opens with various pregnant women from across Europe as they get ready to welcome into their families their baby. “Most of us are planned. Some of us are change of plans. And we’ve all made an impact on the world even before we’re born,” the girl, who gives voice to unborn babies, says, listing then some of the feelings that parents experience on this occasion, such as happiness, love, fear, “an overwhelming anxiety, almost unbearable”. The reason for this anxiety is also mentioned: “Maybe because the world around us feels more uncertain than ever and life has a way of making us feel fragile and alone when we know change is coming and nothing will ever be the same again”.

The soundtrack music is the 2013 song “Familiar” by Berlin-based contemporary composer Nils Frahm, from his album “Spaces,” which was recorded over the course of two years in different locations and on various mediums, and was described as “an ode to the joy of live performance”.

The film, which was released online in all EU member states from 25 April and will also run across television, cinema and radio in different versions, appeals to the voters’ sense of responsibility through an empowering message: “For every child born, there’s another reason to shape the changing world around us and make an even better future. The challenges we face are global, but together in Europe we can meet the way and reduce climate change, make the borders safe, fighting terrorism. (…) Each of us can leave a mark, but together we can make a real difference. Choose the Europe you want me to grow up in”.

The Europe-wide elections will take place in all EU countries between 23 and 26 May.

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