Burberry is introducing Her Blossom, a new fragrance for women whose face is Cara Delevingne.
The 30-second spot features snapshots taken by photographer Juergen Teller of the English model-actress in various places across London (her hometown), while in the background her version of Flanagan & Allen’s “Maybe it’s because I’m a Londoner” is playing. Donning styles from the new Spring collection, Delevingne is seen on top of a double-decker used as a sight-seeing bus for tourists, riding a race-car style trike, laying on the green grass among flowers, and even climbing up a blossoming tree.
Described as “a spring-inspired love letter to London,” Her Blossom embodies, according to the brand, “the spirit of London in spring – optimistic, energetic, and effortlessly stylish”. Featuring notes of pink peppercorn, plum blossom, musk, and dry amber, the scent is available as a 30, 50 and 100ml Eau de Toilette. Prices range from $63 to $109.
This is not the first time Cara Delevingne stars in an advertising campaign for the British brand. She is also the face of Her fragrance and last year she starred in a similar advert for the fragrance.
In November 2017, she starred alongside Matt Smith in a blockbuster campaign, showcasing seasonal pieces for Winter. Captured by Alasdair McLellan, the two have been featured larking about in laminated trench coats to the soundtrack of Pet Shop Boys’ “Always On My Mind”.