ASUS showcases its new VivoBook series, described as “the unconventional laptop that adds a dash of personality to your mobile lifestyle,” in a new commercial, released with the tagline #WowTheWorld.
The spot features various artists as they are using their VivBook in their everyday life. A band practicing in an apartment is using it to create music, a graffiti artist is using it on the go, and a dancer in the subway is using it to create videos.
Scored by an original song whose lyrics talk about how work can become a hobby and encourage people to create, the commercial ends with the tagline “See More. Do More” flashing across the screen.
The military-grade 14” ultraportable ASUS VivoBook 14, with an overall weight of just 1.3kg and up to 24 hours of battery life, lets you work and play anywhere, anytime. According to the brand, the frameless four-sided NanoEdge display “immerses you in whatever you’re doing, and its clever design means it’s amazingly compact, too.” In addition, VivoBook 14 has “an eye-catching all-aluminum chassis with military-grade reliability that exceeds the demanding MIL-STD-810G durability standard.”