Apple showcases the camera capabilities of the iPhone Xs in a new commercial, featuring stunning images of nature from around the world.
Entitled “Don’t mess with Mother. Earth Shot on iPhone,” the 60-second video includes images shot on iPhone XS by Camp4 Collective and takes viewers on a journey around different continents, natural habitats – from desert to snowy mountains, to oceans, and more. Wild animals running free, sea creatures, insects, snakes, plants are all captured in various moments, emphasizing thus the complexity of nature and its beings.
The soundtrack music is “Last Rites” by American thrash metal band Megadeth, from their debut studio album, “Killing Is My Business… And Business Is Good!” released in June 1985.
The iPhone Xs features Super Retina in two sizes, including the largest display ever on an iPhone (iPhone XS Max has it), the most secure facial authentication ever in a smartphone, Face ID, “now even faster,” Intelligent A12 Bionic, “the smartest, most powerful chip in a smartphone,” with next-generation Neural Engine, and “a breakthrough dual-camera system with Depth Control”. Thanks to a new sensor, iPhone Xs users can now achieve better image fidelity, greater color accuracy, and reduced noise in low-light shots. The enhanced bokeh effect makes portrait mode photos look even more professional, and the adjustable Depth Control allows users to get the amount of blur they want in the background when editing portraits.
With a “beautiful new gold finish, achieved with an atomic-level process,” the smartphone also boasts “precision-machined, surgical-grade stainless steel bands” and “a new level of water and dust resistance”.
The price for the iPhone Xs starts from $29.99 per month or $699 with trade-in (for the 64GB option). Those who don’t have an iPhone to trade in must pay from $41.99/month or $999. Pricing for the iPhone Xs Max is a little bit higher, starting from $33.99/month or $799 with trade-in respectively.