Amazon advertises, in a series of new spots, its Prime Wardrobe program, a brand-new benefit for Prime members, that lets them try before they buy and pay only for what they keep.
One of the ads features a young man in a bar, who – while waiting for his girlfriend to join him, sees a black leather jacket on the Amazon app. When a version of himself appears near him wearing the respective jacket, the guy, who can’t take his eyes off him, decides to add the item to his Prime Wardrobe.
The song used in the ad is the 1996 single “All My Life” by American R&B duo K-Ci & JoJo, from their debut studio album, “Love Always”.
With Prime Wardrobe, members can choose between three and eight items of clothing, shoes or accessories from great brands for women, men, kids, and baby. Once the box arrives, recipients get seven days to try everything on in the privacy of their own home and then simply return the pieces they don’t like or don’t suit them and only pay for what they keep. Returns are free and made simple as customers are also given a smartly resealable box and a pre-printed return label. The items to be returned are to be put in the box, the label should then be attached to the box and subsequently, the package should be dropped off at a nearby UPS location.
Prime Wardrobe is now available to all Prime members.