Violeta by Mango has launched the campaign film for its Spring/Summer 2019 campaign, delivering an empowerment message for women under the tagline “I Am What I Am”.
The spot, created by agency McCann Barcelona and directed by directed by Ginesta, features 27-year-old American plus size fashion model Paloma Elsesser, model Lorena Durán, born in New York and raised in Dominican Republic, and Dutch model and blogger Iza Ijzerman, who looks like Gigi Hadid, sporting key garments from the new collection, which is marked by floral prints, fluid dresses and tropical colours. The three models are seen dancing and having fun in various places.
The soundtrack is a catchy dance tune comprising the lyric “Así soy yo,” apparently performed by a female singer in a club, where Paloma, Lorena and Iza went for a night out.
The campaign has been photographed by Bill Gentle. For its Fall/Winter 2018 campaign, the brand enlisted Ashley Graham to showcase the on-trend outfits. She was then photographed by Italian fashion photographer Giampaolo Sgura, who works with magazines, including international editions such as Vogue, Teen Vogue, Allure, Hercules, GQ Style, GQ and Interview.