Tom Ford showcases, in a series of new ads, the new Tom Ford Face Collection, which introduces inclusive shade extensions and revolutionary forms of illumination, 29 Shades of Traceless Foundation Stick and 4 waves of iconic Shade and Illuminate.
“In order to achieve true beauty, the most important thing is to understand your individual face architecture. Create the appearance of symmetry through light and shadow,” the voiceover says on one of the 15-second commercials, which features the products.
Another commercial focuses on specific products and shades, such as the Illuminating Primer, which helps achieve the effect of flawless skin, the Traceless Foundation Stick, with SPF15, for symmetric definition, Shade and Illuminate powder 01 Intensify One shade, Brow Sculptor (02 Taupe), and Skin Illuminating Powder Duo (01 Moodlight).
The song used in the ads is the 2017 single “Throwing Lines” by London-based electronic music artist Kelly Lee Owens, from her self-titled debut album.