Simply Be showcases its Spring 2019 collection in a new ad, that celebrates women’s individuality.
The spot, part of the brand’s “More Than Our Bodies” campaign, features LA-based model and Olympic powerlifter Brianna Maequez, Aruban dancer Sharon Dumfries, and Brussels-based model and new mom Aglae Dreyer rocking some of the pieces included in the collection and delivering the following message: “Our bodies are nobody’s business but ours. Measurements? Our beauty is immeasurable. We have more to say than any dress size could. We’re out here taking on the world. Our way. With new moms making waves, the goal setters and the go-getters. Setting our own standards. Standing out the style that’s uniquely ours. We’re more than our bodies”.
A jersey denim button front midi dress, a sequin lips embellished T-shirt, adidas 3 stripe tights, adidas linear slim tank, blue shape & sculpt straight leg jeans, “Be You Tiful” slogan T-shirt, stonewash demi high waist mom jeans, snake chloe high waist skinny jeans, a scarf print lightweight blazer, a Joanna Hope beaded tiered boho dress, Chloe denim midi bra and Chloe denim brazilian are only some of the styles featured in the Spring 2019 campaign.
The song used in the ad is the 2017 single “Woman” by American singer Kesha, featuring the American funk and soul band Dap-Kings Horns, from her third studio album, “Rainbow”.
The three models shared with the Simply Be team, in an interview, their storiies, talked about what brings them their confidence, how they feel about their curves and why they’re excited to be part of a campaign that aims to empower other women.