Ralph Lauren highlights that “Family is who you love” in its Spring 2019 campaign.
The fashion label has released the campaign film, featuring eight diverse and multicultural groups that represent a broad spectrum of family, and their description of family and what family means to them. “Family is like home.
Feels like home,” “Wherever you are, family is everything,” “Family is at the center of my world,” some of the protagonists say in voiceover.
African model from Juba, South Sudan George Okeny stars alongside his life partner, Zola, and their son, Yanii, 38-year-old Trinidadian model Teresa Lourenco stars alongside her two kids, Zaria and Lion, 62-year-old American surfer, photographer and model Buzzy Kerbox stars alongside his three sons, Kody, Kasey and Kyler, 63-year-old model Marian Moneymaker stars alongside her granddaughters Jacqueline and Catherine Elizabeth Ceryak, 42-year-old American model Leilani Bishop stars alongside her husband, Jack, and their son, Cassius, model Helena Tejedor stars alongside her lover, Cecile Winckler, actor James von Claer stars alongside his daughter, Millie Atkins, and Asian model Dae Na stars alongside his wife, and their two daughters, Praise and Bethel.
Among the pieces featured throughout the spot are the Rowing Bear Cotton Sweater, the Fair Isle Sweater Vest, the Cable Short-Sleeve Sweater, the Tiered Cotton Maxiskirt, the CP-93 Cotton Sweater, the Slim Fit Cotton Oxford Short, the Classic Fit Oxford Shirt, the Iconic Rugby Shirt, the Pinstripe Twill Shirt, the Crest Wool Blazer, and more.
The soundtrack music is “To Build A Home” by The Cinematic Orchestra featuring Patrick Watson.