Gap celebrates the power of women this International Woman’s Day with a new collection of tees, called “Lead with LOVE”.
The ad shows several women wearing the graphic T-Shirts included in the collection, which feature different texts, such as “I am enough,” “Support your worldwide,” and “can’t stop won’t stop” handwritten. In the background, the brand’s International Women’s Day Anthem is heard. “I want women to be bold, and colorful, and stand tall. I want to help women tell their stories, and share their voices. Together, we can inspire women to dream bigger than they might on their own. When we can listen to one another. And we share our strength. That’s when we find solidarity, and sisterhood, and love,” the women say.
The song used in the ad is the 2016 single “Ain’t Nobody (Loves Me Better)” by Felix Jaehn feat. Jasmine Thompson.
The LOVE by GapBody Spring 2019 campaign also features writer, wife, and mother Alex Elle, and Katie Willcox, who runs body-positive platforms Natural Models LA and Healthy is the New Skinn.