Boohoo urges women to get festival season ready with the new “Be The Party” collection.
The brand has released a 30-second ad, showcasing some of the styles included in the curated assortment, which includes bikinis, T-shirt dresses, crop tops, jackets, as well as accessories and footwear. The spot follows a group of friends as they are driving a pink convertible personalized with the text “Be The Party”. They are then seen pushing the car, hitchhiking and performing as a band, with one of them playing the drums, another one the guitar, and another one singing at a microphone. At some point, they are also seen strutting down an alley wearing black jackets with their names on them.
A mesh off the shoulder top & flare trouser co-ord, a snake skin pu biker jacket, a double buckle western fringe belt, a cow print belted swimsuit, neon one shoulder bikini, patent lace up chunky hiker boots, a diamond triangle chain bralet are only some of the pieces featured throughout the ad.
The soundtrack music is the 2018 song “Perfect Combination” by HAEL.