Lincoln Navigator Commercial Song – Serena Williams

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Lincoln Navigator Commercial - Serena Williams

Serena Williams makes herself comfortable in the 2019 Lincoln Navigator. The tennis champion stars in a new commercial for the automotive company, that focuses on the comfortable interior and the premium Revel speakers placed with precision throughout the cabin, which turn the cabin into a sanctuary.

Titled “Sanctuary,” the 60-second ad features Williams at the wheel of a Navigator parked somewhere in the rain, as she takes a moment to listen to Sarah Vaughn’s “Make Yourself Comfortable” and enjoy the atmosphere, while all the others around her are rushing to get shelter. Viewers are also given a glimpse into the cabin, which boasts 20 speaker-Revel Ultima audio system, Perfect Position Seats with Active Motion massage (with a wide range of movement, 11 independent air cushions, heating, ventilation for cooling and independent thigh extenders), a piano key shifter that seamlessly blends into the center console’s design, one-touch tilt-and-slide second-row seats and a power-reclining third row.

The spot, from agency Hudson Rouge, debuted during Sunday’s broadcast of the 2019 Grammy Awards and will also run across digital, online and social media.

This is not the first time Serena Williams stars in a Lincoln Navigator commercial. She has also endorsed the automaker’s 2018 Navigator in an anthem ad that documented her return to tennis, soon after becoming a brand ambassador for Lincoln.

The 2019 Lincoln Navigator $73,205.

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