Lacoste advertises its recently launched fragrance for women, Lacoste Pour Femme Elixir, in a new commercial.
The spot features a brunette model dancing around on some stairs and holding a flacon of Elixir, while in the background a male singer performs a song about how “we can try to set the dream free to fly” if we believe, encouraging viewers to “feel it”.
The fragrance, described as “a unique and sophisticated perfume which enhances the quintessential femininity of the French Fashion House,” has notes of jasmine petals, pink pepper, Brazilian gardenia, mandarin orange, jasmine sambac vetiver, heliotrope blossom, patchouli, ambroxan, tuberose, white cedar, and vanilla. Designed and tailor-made for hedonistic and confident women, who dare to live their life to its fullest, Lacoste Pour Femme is “mixing assurance with mastered elegance,” according to the brand. Coming in dark purple flacons, it is available for purchase as a 30ml, 50ml and 90ml Eau de Parfum.
The Lacoste Pour Femme collection also includes Lacoste Pour Femme fragrance (launched in 2003), Lacoste Pour Femme Legere (launched in 2017) and Lacoste Pour Femme Intense (launched in 2018).