Mars-owned brand Eclipse Mints encourages people to “Share a Little More” in its latest ad campaign, aimed at inspiring young people to reveal their true selves and create moments of real connection.
The main spot, created in partnership with agency Clemenger BBDO Sydney and acclaimed director Jeff Low, features a young couple as they leave a party where everyone is wearing different emoji masks and go outside. There, they start removing their emoji masks, as well, revealing they are wearing quite many. Eventually, they show their real faces and share an Eclipse mint before kissing each other under the moon light.
Serving as the soundtrack is the song “Baby Where You Are” by Ted Lucas, included on the album “Ted Lucas (1975)” as well as other albums, such as “All I See Is You (Original Motion Picture Soundtrack)” and “Tallulah (Original Motion Picture Soundtrack)”.