Walmart advertises its grocery pickup service in a new commercial, featuring famous cars from movies and TV shows.
The spot, which marks the biggest and first-ever cross-platform national marketing campaign for Walmart Grocery Pickup, shows “famous cars” from iconic movies, such as the Explorer in Jurassic Park, the Flintstones’ car and Cinderella’s carriage. The Batmobile, Transformers’ Bumblebee, K.I.😭. from “Knight Rider,” Scooby Doo’s Mystery Machine, Ghostbusters’ Ecto-1, and the DeLorean time machine from “Back to the Future” are also among the featured cars.
The soundtrack music is the 1979 single “Cars” by English musician Gary Numan, from his debut studio album, “The Pleasure Principle”.
The free curbside pickup service requires a $50 minimum purchase. Customers can shop Walmart’s food selection online anytime, anywhere, then choose a convenient pickup time and location near them. Employees will pick the freshest items for them and will load them in the trunk of customers, when they arrive, without the need for the latter to get out of the car. Customers can also enjoy free same-day pickup when they order before 1pm.