SEAT showcases the new SEAT Tarraco in a spot focused on some of the SUV’s most important features.
The film follows two different SEAT Tarraco owners – a middle-aged man and a middle-aged woman who seem to pursue their passions, surfing and playing the drums, respectively. This car proves to be just the perfect option for them and their needs. Early in the morning, when he heads out to the ocean, the Tarraco has a welcome light, when he has a long distance to drive he has the SEAT digital cockpit with navigation system, when the parking maneuver seems too difficult to make, he has the top view camera and Park Assist to help. The woman’s needs are also met by this vehicle, which – thanks to its spacious trunk and folding rear-seats, allows her to transport her big drums, thanks to the virtual pedal, allows her to unload the trunk using both her hands, and thanks to the BeatsAudio system, allows her to enjoy her favorite music without being disturbed by the traffic noise.
Front Assist, Traffic Jam Assist, Dynamic Rear LED indicator, the parking heater, the wireless charger, the drive profile also are among the featured shown throughout the ad.
At the end of the film it turns out the two have made a switch for a day, the woman being actually a surfer and the man a drum player. “You don’t stop because you get older. You get older because you stop. The new SEAT Tarraco. Why not now?” onscreen lines read.
The soundtrack music is the song “Try” by Bugge Wesseltoft & Sidsel Endresen, from the 2002 album “Out Here. In There”.