Seat runs a new ad in the UK, that aims to showcase the difference between Seat and other car manufacturers.
The 30-second spot features different groups of people and the onscreen lines “Because they did, we don’t. Because they won’t, we will. Because they judge, we embrace. Because they look back, we move forward. Because them, us”.
The soundtrack music is the 2016 single “Missile” by American rock band Dorothy, from their debut studio album, Rockisdead. The same year, the song was featured on the trailer for the second season of BBC One series Poldark.