Peloton is introducing the Peloton Tread in a new commercial, that encourages people to take on a new challenge with classes streaming live and on-demand.
“This is uncharted territory. A Peloton boot camp where elite instructors and live metrics put every muscle to work. Where it’s you versus you versus everyone else. With live classes every single day. Take your total body workout where it’s never gone before: home,” the voiceover says on the 30-second ad, introducing then the Peloton Tread.
The soundtrack music is AC/DC’s hit 1990 single “Thunderstruck”, from their twelfth studio album, “The Razors Edge”, released in September 1990.
Peloton offers a variety of packages, based on its customers needs. There is the Basics Package ($4,295), which includes the Peloton Tread, 1 year limited warranty, delivery and setup, the Essentials Package ($4,524), which includes, besides the Basic Package, one set of resistance bands, two pairs of free weights and an exercise mat, the Works Tread Package ($4,644), which includes, besides the Essentials Package, one pair of wireless earbuds and a glass water bottle, and the Family Package ($4,844), which includes, besides the Work Tread Package, one extra pair of wireless earbuds, one extra glass water bottle and a heart rate monitor.