Mercedes-Benz advertises its Mercedes me package of services in a new commercial, titled “Breakdown Management”.
The spot, set on a rainy night, features a man who got a flat tire and accesses Roadside Assistance using Mercedes me. Despite the situation, he’s not stressed out at all, on the contrary – he starts rapping a song to inform the tech expert about the problem he has. Before he even finishes the track, a worker assigned with replacing the man’s tire gets to him and does the job. “Breakdown Management. More me time.” onscreen lines read at the end of the commercial.
According to the automaker, the song was created in house just for the commercial purposes and is not officially released.
Designed for Mercedes-Benz owners, the Mercedes me app lets you view your manuals and how-to videos, contact your dealer, manage your vehicles on-the-go, from scheduling service, to making payments, to getting technical help at the push of a button. It also lets you edit your account and contact information, see the latest news from Mercedes-Benz, discover exclusive perks at partner resorts, and more.
Connected vehicle services like Remote Start and Lock/Unlock are available in Mercedes me for model year 2018 and prior vehicles with an active mbrace account. For 2019 and newer vehicles, connected vehicle services are available on the Mercedes me connect app.