McDonald’s Canada promotes the new spicy Jalapeño McChicken Sandwich in a new commercial.
“There’s something happening at McDonald’s. Spice-face. Ah, there it is,” the voiceover says on the 15-second spot, which features several customers trying the new Jalapeño McChicken Sandwich. “Will it give you Spice-Face?” asks the voiceover.
The Jalapeño McChicken Sandwich, served with the new Jalapeño McChicken Sauce, will be available for a limited time only, through March 11, at participating McDonald’s restaurants in Canada.
This promotion is part of the fast-food chain’s attempt to figure out how hot is too hot and will also include other two types of sauce – a mid-range habanero sauce, which will be launched in two weeks time, and a ghost pepper sauce, which will be launched two weeks after that.
McDonald’s didn’t come up with the spicy mayonnaise recipes alone, but it asked its suppliers to pitch ideas on how to actually make it spicy and chose Flavour Reddy Foods LLC to manufacture the sauce.