GUESS showcases the J Balvin x GUESS collection in a new commercial, featuring J Balvin himself.
Shot in Miami, Florida, the campaign film stars the Colombian singer and Latin Grammy award winner alongside models Sofia Jamora, Kara Del Toro, Xian Mikol and Gabriela Giovanardi, rocking pieces from the “GUESS Vibras” capsule collection he designed with the brand. J Balvin Printed cotton T-shirts with regular fit, crew neck and short sleeves, J Balvin printed sleeveless tops, colorful swimsuit with crossover detailing on front, logo print T-shirts for men, a multi yellow cotton T-shirt with logo print on front for men, a multicolor pattern stretch cotton blend denim jacket with print detail on back for men are only some of the styles featured throughout the ad, which is set to the tune of “The Reggaeton” by Sound-Background.
Paul Marciano served as art director, Tatiana Gerusova was the photographer and Sergio Bautista as DP/Editor.
The J Balvin x GUESS Vibras capsule collection, available for men and women, inspired by ’90s Miami and designed in Los Angeles, is now available for purchase in stores and online.