Extra Gum encourages people to “give extra and get extra” in the latest installment in the story of Sarah and Juan.
The 15-second spot features the young couple and her parents saying goodbye to each other at the airport, before her flight away. She’s obviously upset and doesn’t want to accept the gum stick he’s holding in the palm of his hand. Taking advantage of the moment she hugs her parents, Juan uses the paper from the gum stick to draw him and her hugging each other and then slip the piece of paper into her laptop. Later on, when she opens her laptop, at work, she finds the “souvenir” and a smile brightens her face.
The soundtrack music is the 2015 cover of Elvis Presley’s “Can’t Help Falling in Love” performed by American singer and songwriter Haley Reinhart and included on her second studio album, “Better”.