Budweiser shares its commitment to a renewable future in its Super Bowl commercial.
“The time has come to take action and help build a better future for us all. That’s why wind has never felt better. Budweiser is now brewed with 100% renewable electricity from wind power,” the official description of the spot reads.
Titled “Wind Never Felt Better,” the 60-second ad features a dalmatian enjoying the wind through his ears as he sits on a carriage drawn by the iconic Budweiser Clydesdales down a sweeping country road, among eolian generators.
“Wind never felt better. Now brewed with wind power for a better tomorrow.” onscreen lines read at the end of the commercial, which is scored by Bob Dylan’s 1963 single “Blowin’ in the Wind,” from his album “The Freewheelin’ Bob Dylan”.
Last year, the brand’s Super Bowl commercial featured actual employees of Anheuser-Busch, from the brewery in Cartersville, Ga., more precisely, where they make beer, but where they also produce water under the company’s emergency water program. According to Budweiser, over the past 30 years, the Cartersville site has helped to provide more than 79 million cans of clean drinking water to cities effected by natural disasters.