Versace advertises its new fragrance for men Eros Flame in a new ad campaign, starring models Salomon Diaz and Gigi Hadid.
The two models have been captured by photographer Steven Meisel, rocking the Italian fashion house’s regal prints and referencing, as they pose, Canova’s “Amore e Psiche” sculpture, that encapsulates mythological love. The 30-second spot features Diaz with a tear falling down his cheek and a woman dropping a tear in an oversized bottle of Eros Flame after looking at Diaz’s photo that shows him in tears.
The soundtrack is Vivaldi’s composition “The Four Seasons: Concerto No. 2 In G Minor, RV 315, “Summer”: III. Presto,” performed by La Serenissima & Adrian Chandler.
Described as a fragrance for “strong, passionate, confident men who are deeply in touch with their emotions,” Eros Flame features notes of lemon tangerine, orange, black pepper, wild rosemary, pepperwood, geranium, rose facet, cedar, patchouli, tonka beans and vanilla.