M&S encourages you to discover must-have sleepwear in one of its ads part of the Christmas campaign.
“What makes Christmas, Christmas?” TV presenter and M&S brand ambassador Holly Willoughby, who serves as a voiceover, asks at the beginning of the 20-second spot, which features a mother crashing in her bed, where her husband and little son are already sleeping. “Must-have best of family PJs and a silent night,” Holly whispers as the mother is joined by her little daughter, who’s wearing an one-piece fluffy pajama.
The song used in the ad is “Give a Little Love” by Tom Jones.
M&S now offers a range of fun and festive pajamas from £12. The retailer has two festive campaigns this year, one for Clothing and Home, and the other for food. While the latter, which marks the brand’s first ever unscripted ad, features colleagues and customers from M&S stores across the UK revealing their favorite food from the M&S range, with Ed Sheeran’s hit single “Shape of You” playing in the background, the advert for Clothing and Home also features Holly Willoughby as she plugs in her Christmas tree lights and supermodel David Gandy, as he gets ready to impress his in-laws with his dish washing skills.