Dreams has released a new advert, highlighting that it is recommended to replace your mattress every eight years.
Titled “A Million Dreams,” the 60-second spot features a young couple from the moment they move in their new house to their more adult version, when their family extends. Thus, at first, they are seen assembling pieces of furniture and painting the walls in their new home and spending thousands of nights and mornings in memorable ways. The passing of the time has effects on their mattress and this is why they replace it with a new one, to be in good shape for the new family members – a dog and a baby.
“Over time, your mattress goes through a lot. That’s why at Dreams, for a better night’s sleep, our experts recommend you replace yours every eight years. And to help you remembers, Dreams mattresses come with a delivered on date. Replace every eight and sleep better with Dream,” the voiceover says at the end of the advert, which is scored by a cover of “A Million Dreams,” a song from the 2017 film “The Greatest Showman,” starring Hugh Jackman, Michelle Williams, Zac Efron, Zendaya, which celebrates the birth of show business and tells the story of a visionary who created a spectacle that became a worldwide sensation.
Described as Britain’s Leading Bed Specialist, Dreams has over 150 stores nationwide and offers a variety of beds, from divan beds, wooden, metal and upholstered beds to adjustable beds, kids’ beds and sofa beds, and, in addition, ranges of bedding, bed linen and bedroom furniture.