Burger King announces the start of its 12 Days of Cheesemas in a new commercial, featuring the King.
The spot features The King in a Burker King restaurant, after the close-out, as he lights up the place with thousands of Christmas lights and heralds the 12 Days of Cheesemas. There will be over 8,000 prizes, including a 2019 Jeep Latitude 4-dr SUV, free Burger King for a year, an all-paid trip to Bermuda, and a grand prize consisting of $30,000.
Onscreen lines urge viewers to download the BK app, purchase items, unwrap gifts and win prizes. The official rules are available on the chain’s website, in a dedicated section.
The Sweepstakes ends on December 24, 2018.