Wrangler Jeans has launched a new commercial, starring award-winning country music star Jon Pardi.
The Capitol Nashville recording artist, who was announced as the new face of Wrangler Retro collection yesterday, on October 30, 2018, is featured rocking Wrangler Retro jeans on tour, on stage, during his concerts, as well as backstage. “It’s about the music. It’s about the crowd. It’s about the style.” onscreen lines read throughout the ad, which is scored by Pardi’s latest single “Night Shift”.
Described as a modern take on iconic western-style, Wrangler Retro is presented as “inspired by the greats” and “worn by the bold”.
The brand’s new collection of Wrangler Retro, which is ” for the new cowboy and cowgirl who aren’t afraid to get a little dirt on their boots,” includes cutting-edge jeans and shirts featuring fresh designs, updated fabrics, and a variety of modern fit options.
Pardi said in a press statement “What makes the Wrangler Retro collection special is that it honors the tradition of a classic brand, and also brings a new, contemporary style for everyone who loves the western lifestyle, country music and the way a pair of Wrangler jeans look and feel”.