Starbucks heralds, in a new ad, the return of its Red Cup. The commercial features a cast of Starbucks customers showing their surprise upon seeing the new holiday cup from the coffee company.
Starbucks’ Red Cups 2018 have been available in the US since Thursday 1st November.
Starbucks has produced holiday cups for 21 years now and, while some of them have come and gone with little commotion, others have made waves. The solid red holiday cup design unveiled on November 1st, 2015 created a heated controversy as some Christians found it offensive for not including traditional Christmas imagery. After a video posted on Facebook on November 5th, 2015, by Christian vlogger Joshua Feuerstein, which became viral, on November 8th, Starbucks explained, in a statement, that the cup design was created to provide “a blank canvas” for the customers to doodle on. Other reactions on social media included tweets containing the hashtag #ItsJustACup, that mocked the backlash directed at the brand.
On November 1st, 2016, Starbucks introduced a new cup, which was green and featured a drawing of hundreds of different kinds of people linked by one continuous line. The 2017’s cup, which was aimed at satisfying Christians too, featured nods to Christmas tradition, such as a decorated Christmas tree and a diverse cast of Starbucks customers, including a pair of cartoon women holding hands. Introduced by an online video that proclaimed “the holidays mean something different to everyone,” this cup did not avoid controversy either, critics wondering if the coffee company is using its holiday cups to promote the inclusion of gay and transgender customers.
The song playing in the commercial is “War Effort” by Paul Mottram.