Simply Be has launched its Christmas advert, aimed at highlighting that fashion isn’t just about size and that we should celebrate women and inspire them to feel good about themselves and be whoever they want to be.
“We live in a society that dictates how we should look, what we should wear and how we should feel. But why should we have to conform to others ideals? We’re championing a new message. Women are more than just their bodies. We are on a mission to eliminate the idea that our bodies define us. Fashion isn’t just about your size, your shape or your style. It’s about your identity. Which is why we’re trying to get rid of size restrictions by pushing boundaries and breaking rules. Because let’s face it: the rules are rubbish. We should celebrate women and give them the power to be whoever they want to be,” the voiceover says on the 60-second ad, which features several plus-size models rocking pieces from the holiday collection. The retailer’s Christmas collection includes a black star sequin swing dress, a black sequin shift dress, a glitter knot wrap dress, featuring a sexy wrap over and knot detail to the front, kimono-style sleeves and an incredible all-over glitter design, a teal metallic dress, made in a stunning metallic knit and featuring a tie waistband for extra comfort and batwing sleeves, and many other pieces, from bras to pyjamas, to camisole, faux fur jackets, and accessories including a smartphone ring light, a pusheen ceramic travel mug, a pusheen tassel charger, pusheen cat headphones, a glitter lips clutch bag, and more.
“Fashion shouldn’t discriminate us. It should empower us,” the voiceover also says at the end of the advert, which sees the hashtag #MoreThanOurBodies flashing across the screen.
The soundtrack music is the 2012 hit single “Not Giving In” by British drum and bass band Rudimental featuring vocals from John Newman and Alex Clare, taken from the band’s debut studio album, “Home,” released in 2013.