Peloton has released a new commercial to highlight that, with the Peloton Bike, you can wake up to live studio cycling this holiday and every other day.
The 15-second spot opens with a Peloton cycling instructor asking his class “Are we alive tonight Peloton? I’m just making sure,” and starting the class. A woman is then seen cycling in the comfort of her home, looking at the instructor on the weatherproof 22″ HD touchscreen.
“Wake up to live studio cycling this holiday and every other day” onscreen lines read at the end of the commercial.
The soundtrack music is the 2017 single “Slowly” by San Francisco-based producer Giraffage featuring Matosic, taken from his debut album “Too Real,” released 20th October 2017.
Described as “a private indoor cycling studio in your home,” Peloton Bike is the only exercise bike streaming indoor cycling classes to your home live and on-demand. Designed to bring you “the most convenient and immersive indoor cycling experience,” Peloton provides 24-hour access to 14 daily live studio cycling classes from the brand’s NYC studio, which are available to your entire household. Top NYC instructors give users who join the classes real-time metrics and encouragement.
At the brand’s website you can purchase what you need to start training, whether it’s just the Peloton Bike, warranty and Membership, which gets you unlimited access to Peloton classes, or accessories to equip you and your family. There are four different packages, that include the Peloton Bike and several other benefits and/or items, based on the acquired package. Thus, there is the Basics Package ($2,245), which includes the Peloton Bike, 1 year Limited Warranty and delivery and setup, the Essentials Package ($2,404), which also includes, besides the content of the Basics Package, one pair of shoes, weights and headphones, the Works Package ($2,494), which also includes, besides the content of the Essentials Package, a bike mat and heart rate monitor, and the Family Package ($2,694), which includes, besides the Works Package, two water bottles, one extra pair of shoes, one extra pair of headphones, and one extra heart rate monitor.
All Bike packages require a monthly Peloton Membership. Users can access unlimited class content for $39/month, with the possibility to pause or cancel anytime. Membership fees are billed on Bike activation.