“Turkey comes and goes, but chicken’s here to stay.” this is the message conveyed by KFC in its Christmas ad running in the UK and Ireland.
The 60-second Western-style spot, from creative agency Mother, follows a chicken and a turkey as they travel through a snowy landscape until they meet at a crossroad. The two birds start a duel that is won by the chicken.
The soundtrack music is “The Ecstasy of Gold” composed by Ennio Morricone for the classic 1966 Western “The Good, the Bad and the Ugly,” directed by Sergio Leone.
The campaign, set to run across TV, online, press, outdoor and cinema, also includes what the fast-food restaurant chain is calling “sharp truisms,” which are basically outdoor executions featuring lines such as: “The trick to enjoying Christmas turkey? Lowering your expectations.” and “Best of luck with the turkey this Christmas”.
KFC’s marketing director Monica Pool says: “We close our restaurants on the 25th allowing the turkey to have its moment in the sun. Every other day of the year, you needn’t worry, KFC will be there”.
Earlier this year, in February, KFC was forced to close hundreds of its restaurants in the UK because of chicken shortage and marked its return with an ad campaign dubbed “KFC Comeback”, which informed that the chicken is back and the Colonel is back, as well, in a blaze of herbs and spices.