California Lottery encourages people to create holiday connections this season and “Give the Gift of Scratchers”.
Titled “The Gift is in the Giving,” the 30-second spot features a young woman living in an apartment building, who’s trying to interact with her neighbors, but is treated with indifference as no one seems interested to stop for a chat or even say hello. Seeing that all of her attempts of starting a conversation are thwarted, she comes up with the idea of slipping a little gift under her neighbors’ doors. Thus, she prepares white envelopes with the number of the apartment that serves as addressee and the number of her apartment as sender. The content is revealed only afterwards, when some of her neighbors are featured opening the unexpected Christmas present, consisting in a scratcher called Holiday Sparkle, which gives players the chance to win up to $1,000,000.
The commercial, scored by the 2015 song “Signals” by Icelandic singer/songwriter Júnrus Meyvant (aka Júníus Meyvant), from his debut album, “Floating Harmonies,” ends with the woman joining the other residents to a rooftop holiday party and with the voiceover saying “The Gift is in the Giving. Give the Gift of Scratchers”.
Holiday Sparkle ($10) is just one of the newest games from California Lottery’s holiday range, which also includes The Perfect Gift, priced at $1, which gives players the chance to win up to $500, Winner Wonderland, priced at $3, which gives players the chance to win up to $30,000, Silver Riches, priced at $5, which gives players the chance to win up to $250,000, and Jackpot Fortune, priced at $20, which gives players the chance to win up to $5,000,000.
California Lottery is not the only one encouraging people to give the gift of scratchers. Minnesota Lottery does the same in its holiday ad, urging viewers to “give the gift of excitement this season – scratch games from the Minnesota Lottery”.