Buick has launched a new commercial, urging you to expand your color palette this Black Friday with Buick.
The spot, part of the brand’s “Holiday Shopping Tips” series, features a man sitting in an armchair by the fireplace, informing all the “smart holiday shoppers” that Buick has great deals planned for them this Black Friday and lists some of the hues available for Encore preferred and Enclave Premium models, such as “White Frost Tricoat Friday” and “Winterberry Red Metallic Friday”. (Note: the official available colors options are as mentioned, without the word “Friday” though. Other exterior color options for the mid-size luxury SUV include Satin Steel Metallic, Pepperdust Metallic, Dark Slate Metallic, and Ebony Twilight Metallic. The White Frost Tricoat is a premium option and costs $600).
“Turn Black Friday into Buick Friday with special deals on Buick’s 3 SUVs, like over $6,000 total value on this 2018 Enclave Avenir, when you finance through GM Financial,” the voiceover says at the end of the commercial.
The instrumental part of the song playing at the end of the commercial is included in the 2012 single “It’s Alright” by American indie electronic duo Matt and Kim, from their fourth studio album, “Lightning” (2012).