Beats by Dre has released a new commercial starring Tom Brady to advertise the Beats Studio3 Wireless headphones.
Titled “Made to Stay Locked In,” the 30-second spot features the New England Patriots quarterback listening to music through his Studio3 Wireless headphones and taking a final look onto some papers before he finally heads out – but not before answering to a teammate’s fistbump greeting.
“Made to Stay Locked In. Made for Tom Brady” onscreen lines read before the Beats Studio3 Wireless headphones are shown, along with the information that they feature Pure Adaptive Noise Canceling technology.
The song used in the ad is “Left to Right” by American rapper Anderson .Paak.
This is not the first time Brady stars in a Beats commercial. He started appearing in advertising campaigns for the audio brand in 2016. Earlier this year, in advance of the AFC championship game, Brady appeared in the “Above The Noise” ad being assisted by the Beats headset to shut out detractors, criticism leveled, and other distractions.
“Doubt me. Distract me. Give me noise. Cause all I hear is, ‘it’s payback time.'” he says on the commercial. He has also promoted the Powerbeats3 Wireless in a recent commercial, also scored by Anderson .Paak’s “Left to Right”.
Beats has also enlisted LeBron James to advertise its Powerbeats3 Wireless earphones. The NBA star appears in a spot titled “The Game Will Never Sound The Same,” which shows him getting ready in the locker room to go out on the field to STAPLES Center and make his debut in purple and gold (the colors of his new team, Los Angeles Lakers), wearing the Powerbeats3 Wireless.