Amazon UK continues its “A Voice Is All You Need” campaign, that promotes the Amazon Music service, with a new spot.
The 30-second ad opens with a red gift box with green ribbon, that carries a post-it with the message “From Katy Perry”, under the Christmas tree. When the box opens, a woman’s mouth with red lips gets out and starts singing. The voice belongs to Katy Perry and the song is her Amazon Original “Cozy Little Christmas,” released earlier this month, on November 15. “Alexa, play Katy Perry on Amazon Music,” an Amazon device user is heard asking Alexa at the end of the advert.
Katy Perry’s “Cozy Little Christmas” is available for purchase on Amazon for $1.29.
An Amazon Prime membership offers ad-free and offline listening on Amazon Music, unlimited skips and hands-free listening on multiple devices. Amazon Music Unlimited comes with all the above plus unlimited access to millions of songs of all genres and access to all the latest new releases. There is a 30-day free trial that users can cancel anytime.