After the world premiere of the new Triton/L200 1-ton pickup truck in Bangkok, which took place on November 9, Mitsubishi Motors released a promotional video showcasing the new car, with focus on its “Engineered Beyond Tough” design.
The spot opens with a man at the wheel of the new Triton speeding through a desert road and arriving on a construction site, while onscreen lines mention the advanced safety, SS4WD-II, and the tough design. “Designed to get back from any adventure, every day without fail. Being tough is not enough. So we put it through rigorous tests. In the pursuit of ultimate toughness and reliability. Triton. Engineered Beyond Tough,” the voiceover says on the 60-second video, which is scored by a catchy song, whose lyrics say “I’m getting stronger,” nodding at the strength of the new Triton.
The upgraded Triton pick-up, powered by the same 2.4-litre four-cylinder “4N15” turbo-diesel engine as before, produces peak 133kW of power at 3500rpm and maximum 430Nm of torque available from 2500rpm. In terms of design, it features new “dynamic shield” front fascia, which incorporates higher-set slimline headlights, an updated grille, revised lower bumper and sculpted bonnet, bi-functional LED headlights, raised foglamps, restyled bed sides, updated tail-lights, silver detailing and soft-touch materials throughout the interior, a double-stitched finish on the front seat armrest, knee pads, console lid, brake lever and shifter, thicker door trims. When engaged in 4WD, the Triton now includes a new Off-Road Mode that allows specific terrain selection between Gravel, Mud/Snow, Sand and Rock settings for improved control.
According to the automaker, “the impressive, functional-looking front face uses a horizontal/vertical motif and beefier chrome parts to give a sense of powerful rigidity in a design that echoes the ‘Engineered beyond Tough’ development concept”.
The 2019 Mitsubishi Trito, the latest version of a model which is celebrating its 40th birthday this year and described by Mitsubishi Motors CEO Osamu Masuko as “one of our most important global strategic models,” will go on sale in Thailand on November 17, according to a press release from Mitsubishi Motors. Subsequently, it will also be launched in other ASEAN markets as well as Oceania, the Middle East, Europe, Africa and Latin America and, eventually, it will be sold in some 150 countries around the globe.