“Whether you’re cycling to work, literally running the school run, or getting muddy with your pooch in the park, we’re celebrating all the amazing ways you fit exercise into your lives. It’s time #FitGotReal,” this is the message behind the latest This Girl Can advert.
The initiative, funded by The National Lottery, is aimed at inspiring women to get active, highlighting there’s no right way to get active and features a cast of real women who found the right workout for them. Paula, a full-time working mom, is doing home workouts, Nikki, also in full-time work and pregnant with her first child, is currently learning to swim watching YouTube tutorials, Caroline, a part time teaching assistant, full-time carer and student working to get her Maths GCSE, gets active by trampolining, Ella, a full-time nanny, is using her hula hoop to workout whenever she can at home, Patsy, who broke her leg over ten years ago, goes down to her local gym at over-50’s aerobics class and a Zumba class, Asha, a young woman who managed to overcome her fear of other people watching and judging her, started using the public outdoor gym in a nearby park for circuit training, 39-year-old Bisi, whose desire to get fit and gain a bit of muscle turned her trips to the gym into regular weight training, 26-year-olf Cat, who decided to start playing rubgby after watching an amateur math, 51-year-old Debbie, who goes on long runs and sprints a few times a week, despite wearing a blade, 33-year-old Franny, who was diagnosed with pelvic girdle pain after becoming pregnant with twins and found that cycling and gentle pilates help alleviate her pain, 67-year-old Sue, who’s swimming in cold water, 26-year-old Lizon, who goes to dance fitness classes, 24-year-old Grace, who’s cycling everywhere, sisters Bleta (15) and Londrita (16), who practice jiu jitsu, 67-year-old Catherine, who’s attending boot camp training sessions, 21-year-old Fakhira, who releases stress during kickbox classes, Stephanie (31), who goes to Mumhood classes, where mothers do exercises while holding their babies, 34-year-old Stacey, who also started boot camp, and 29-year-old Lydia, who discovered roller derby.
The song used in the ad is the popular song “Don’t Rain on My Parade” from the 1964 musical Funny Girl, performed by Barbra Streisand.