Seat continues its “Make every day a great day” campaign with a new ad, dedicated to Friday.
The spot, aimed at reminding that “It’s up to you to make the most out of every day,” features a variety of persons doing different things on a Friday, such as a woman who skips the weighting in the morning and just enjoys the sunny day, a man having his hair cut at a hair salon, a couple painting the walls in one of their rooms and then shopping for a baby trolley, two young women wearing eccentric clothes and taking selfies in the city, and a guy singing on stage in a karaoke bar. “Friday, when Monday is a distant memory, It’s the day to see the hairdresser, to make a perfect plan for the weekend and then change it, and change it again. It’s when you realize you’ll never be able to follow the latest fashion and you make mistakes but you don’t care. Because it’s Friday. Make every day a great day,” the voiceover says.
At the end of the spot, viewers are given a glimpse into some of Seat Ateca’s features, including the Virtual Pedal, Connectivity Box and Digital Cluster.
The soundtrack music is the jazz standard “Take Five” by The Dave Brubeck Quartet, included on the 1959 album “Time Out,” which became the biggest-selling jazz single ever.
This is the latest installment in a series dedicated to every day of the week. The Spanish automaker promoted, in each of them, the three above mentioned features of its SUV.