Neymar Jr. and Emily Ratajkowski are kicking the “Stiff Jeans” Zombies’ brains out in the campaign film released by the Italian fashion brand Replay for its Hyperflex + jeans.
The spot, created by Amsterdam-based agency 180 Kingsday, takes viewers into a new dimension which has at its center the new Hyperflex+, the first 3D superflexible denim. Shot in Paris, at the legendary Stade de France, the film features the Brazilian footballer and the American model-actress in a post-apocaliptic future, fighting against the stiff jeans zombies. The two “heroes”, wearing Hyperflex+, defeat the zombies in the ad, which combines live action and animation.
The launch of Hyperflex+ is marked by an international print campaign, digital, social and outdoor.
This is not the first time Neymar Jr. stars in an advertising campaign for Replay. In 2016, he showcased the flexibility of Replay’s Hyperfree denim in a cheeky commercial, alongside supermodel Alessandra Ambrosio, and in 2014 he fronted the Replay Hyperflex campaign together with Gerard Piqué, Luis Suarez, Andres Iniesta and Ivan Rakitic.